2. implementation and operation of ads, search results, and referrals. you agree to comply with the specifications provided by google from time to time to enable proper delivery, display, tracking, and reporting of ads, links, search results, referral buttons, and google brand features (as defined in section 12 below) in connection with your property(ies), including without limitation by not modifying the javascript or other programming provided to you by google in any way, unless expressly authorized in writing by google (including by electronic mail).
o adsense for search. if you have elected to receive search results, you will display on your property(ies) a google search box (a "search box") in accordance with the specifications provided by google. except for related google queries, all search queries (including queries entered into an ad search box) must originate from individual human end users inputting data directly into a search box (or ad search box, as applicable) on your property(ies). you will send any and all queries (without editing, filtering, truncating, appending terms to or otherwise modifying such queries individually or in the aggregate) to google and google will use commercially reasonable efforts to provide you with corresponding search results and/or ads, as applicable and as available. search results and any accompanying ads will be displayed on web pages that may be hosted by google (each, a "search results page"), and the format, look and feel of those web pages hosted by google may be modified by google from time to time.
o adsense for content. all content and property-based ads (and ads served in response to end user clicks on and queries entered into links, if any) shall be grouped by google and displayed with links (where applicable) to end users of the property(ies) as ad units (such groups of ads and/or links collectively referred to as "ad units") in standard formats as offered generally by google from time to time, as may be described in the faq. you may select a format approved by google for the display of ad units in connection with the property(ies), but you acknowledge and agree that ads and/or links: (i) shall only be displayed in connection with the property(ies), each of which is subject to review and approval by google in its discretion at any time; and (ii) shall be subject to the placement guidelines set forth herein.
o referrals. if you have elected to use the google adsense referrals feature, you will implement any referral buttons on your property(ies) in accordance with the specifications provided by google. end users who click on a referral button will be directed to a web page that may be hosted by google ("referral page"), and the format, look and feel of those web pages hosted by google may be modified by google from time to time. a "referral event" will be initiated when an end user clicks on a referral button from the property and will be completed when the referral requirements for the relevant product are satisfied in accordance with this agreement. such referral requirements, along with the payment amount applicable to the referral event, are located at https://www.google.com/adsense/referrals, or such other url as google may provide from time to time. you agree to comply with the specifications provided by google from time to time to enable proper tracking and reporting of referral events in connection with your property. you shall not promote or facilitate a referral event by any means other than displaying a referral button on the property, unless expressly authorized in writing by google (including by electronic mail).
o adsense for video. if you have elected to use adsense for video, your participation is subject to your continued compliance with the adsense for video program policies located athttp://adsense.google.com/support/bin/answer.py?answer=73987 or the url as google may provide from time to time. all ads (including ads served in response to end user clicks on and queries entered into links, if any) shall be (1) grouped by google and displayed with links (where applicable) to end users of the property(ies) as ad unit(s) or (2) pre-, post- or interstitial roll in connection with third party video content, in each case in standard formats as offered generally by google from time to time, as may be further described in the applicable policies. you acknowledge and agree that the ads will be displayed on the property in a video format approved by google, and that such ads: (i) shall only be displayed in connection with the property(ies) and non-advertisement video content (collectively "video media"), all of which is subject to review and approval by google in its discretion at any time; and (ii) shall only be requested in connection with end user initiated video media. in addition, you agree that you may only display one (1) ad unit within your media player at any single time, unless otherwise approved by google in writing.
o general; serviced pages; filtering; beta features. you agree not to display on the same web page in connection with which any ad unit, ad, link, search box, or referral button is displayed (a "serviced page") any advertisement(s) or content that an end user of your property(ies) would reasonably confuse with a google advertisement or otherwise associate with google. certain google services available as part of the program may contain filtering capability, such as safesearch or adsafe, that you may access through your account. however, if you elect to enable any such filters, you acknowledge and agree that: (i) it is your responsibility to enable such features in accordance with the specifications provided by google, and (ii) google does not and cannot commit that all results (including ads, links and search results) will be limited to results elected by enabling such filter(s). some program features are identified as "beta" or otherwise unsupported ("beta features"). to the fullest extent permitted by law, beta features are provided "as is" and at your option and risk. you shall not disclose to any third party any information from beta features, existence of non-public beta features or access to beta features.