3.communications
solely with google. you agree to direct to google, and not to any
advertiser, any communication regarding any ad(s) or link(s) displayed in
connection with your property(ies).
4.parties'
responsibilities. you are solely responsible for the property(ies),
including all content and materials, maintenance and operation thereof, the
proper implementation of google's specifications, and adherence to the terms of
this agreement, including compliance with the program policies. google reserves
the right to investigate, at its own discretion, any activity that may violate
this agreement, including but not limited to any use of a software application
to access ads, links, search results, or referral buttons or to complete any
referral event, or any engagement in any activity prohibited by this agreement.
google is not responsible for anything related to your property(ies), including
without limitation the receipt of queries from end users of your property(ies)
or the transmission of data between your property(ies) and google. in addition,
google shall not be obligated to provide notice to you in the event that any
ad, link, search result, or referral button is not being displayed properly to,
or referral event is not being completed properly by, end users of the
property(ies).
5.prohibited
uses. you shall not, and shall not authorize or encourage any third party
to: (i) directly or indirectly generate queries, referral events, or
impressions of or clicks on any ad, link, search result, or referral button
(including without limitation by clicking on "play" for any
video ad) through any automated, deceptive, fraudulent or other invalid means,
including but not limited to through repeated manual clicks, the use of robots
or other automated query tools and/or computer generated search requests,
and/or the unauthorized use of other search engine optimization services and/or
software; (ii) edit, modify, filter, truncate or change the order of the
information contained in any ad, link, ad unit, search result, or referral
button, or remove, obscure or minimize any ad, link, ad unit, search result, or
referral button in any way without authorization from google; (iii) frame,
minimize, remove or otherwise inhibit the full and complete display of any web
page accessed by an end user after clicking on any part of an ad ("advertiser
page"), any search results page, or any referral page; (iv) redirect
an end user away from any advertiser page, search results page, or referral
page; provide a version of the advertiser page, search results page, or
referral page that is different from the page an end user would access by going
directly to the advertiser page, search results page, or referral page;
intersperse any content between the ad and the advertiser page, between the
page containing the search box and the search results page, or between the
referral button and the referral page; or otherwise provide anything other than
a direct link from an ad to an advertiser page, from the page containing the
search box to the search results page, or from the referral button to the
referral page; (v) display any ad(s), link(s), or referral button(s) on any web
page or any web site that contains any pornographic, hate-related, violent, or
illegal content; (vi) directly or indirectly access, launch, and/or activate
ads, links, search results, or referral buttons through or from, or otherwise
incorporate the ads, links, search results, or referral buttons in, any
software application, web site, or other means other than your property(ies),
and then only to the extent expressly permitted by this agreement; (vii)
"crawl", "spider", index or in any non-transitory manner
store or cache information obtained from any ads, links, search results, or
referral events, or any part, copy, or derivative thereto; (viii) act in any
way that violates any program policies posted on the google web site, as may be
revised from time to time, or any other agreement between you and google
(including without limitation the google adwords program terms); (ix)
disseminate malware; (x) create a new account to use the program after google
has terminated this agreement with you as a result of your breach of this
agreement; or (xi) engage in any action or practice that reflects poorly on
google or otherwise disparages or devalues google’s reputation or goodwill. you
acknowledge that any attempted participation or violation of any of the
foregoing is a material breach of this agreement and that we may pursue any and
all applicable legal and equitable remedies against you, including an immediate
suspension of your account or termination of this agreement, and the pursuit of
all available civil or criminal remedies.
o adsense
for video. if you have elected to use adsense for video, your
participation is subject to your continued compliance with the adsense for
video program policies located athttp://adsense.google.com/support/bin/answer.py?answer=73987 or
the url as google may provide from time to time. all ads (including ads served
in response to end user clicks on and queries entered into links, if any) shall
be (1) grouped by google and displayed with links (where applicable) to end
users of the property(ies) as ad unit(s) or (2) pre-, post- or interstitial
roll in connection with third party video content, in each case in standard
formats as offered generally by google from time to time, as may be further
described in the applicable policies. you acknowledge and agree that the
ads will be displayed on the property in a video format approved by google, and
that such ads: (i) shall only be displayed in connection with the property(ies)
and non-advertisement video content (collectively "video media"), all
of which is subject to review and approval by google in its discretion at any
time; and (ii) shall only be requested in connection with end user initiated
video media. in addition, you agree that you may only display one (1) ad
unit within your media player at any single time, unless otherwise approved by
google in writing.
o general;
serviced pages; filtering; beta features. you agree not to display on the
same web page in connection with which any ad unit, ad, link, search box, or
referral button is displayed (a "serviced page") any
advertisement(s) or content that an end user of your property(ies) would
reasonably confuse with a google advertisement or otherwise associate with
google. certain google services available as part of the program may contain
filtering capability, such as safesearch or adsafe, that you may access through
your account. however, if you elect to enable any such filters, you acknowledge
and agree that: (i) it is your responsibility to enable such features in
accordance with the specifications provided by google, and (ii) google does not
and cannot commit that all results (including ads, links and search results)
will be limited to results elected by enabling such filter(s). some program
features are identified as "beta" or otherwise unsupported
("beta features"). to the fullest extent permitted by law, beta
features are provided "as is" and at your option and risk. you
shall not disclose to any third party any information from beta features,
existence of non-public beta features or access to beta features.