7 reasons of google adsense
1. it’s easy to setup and get started
most ad networks require a minimum traffic
level before you can join, and the application and setup process can be a pain.
adsense, on the other hand, can be used
even on small websites, and it has very few restrictions regarding where you
can use it.
2. huge number of advertisers
adsense is by far the advertising network
with the largest amount of advertisers. this means that you’ll get your units
filled with ads pretty much every single time a visitor comes to your site.
on many other ad networks this is not true,
and your earnings tend to get negatively affected.
3. ads are really targeted
most advertising networks claim to only
display ads that will match the content of your site, but few actually do it.
this is connected with the previous point.
in order to be able to display targeted ads the network must have a huge
collection of ads to choose from, and most networks don’t have it.
4. you can monetize global traffic
another problem with most ad networks is
that they tend to focus on us traffic. some will pay pennies for impressions
coming from outside the us, and others will not pay at all. if 50% or more of
your traffic comes from other countries, you can guess that you’ll be losing
money.
it’s true that on google adsense you also
have some advertisers targeting us traffic exclusively, but there just as many
targeting visitors from other countries and parts of the world.
5. the earnings are pretty good
i have seen ad networks that occasionally
offered very high ecpms (i.e., how much you actually earn for each page view on
your site) but on average adsense tends to beat most networks.
another advatange is that adsense earnings
tend to be consistent all over the year (and over the years), while the rates
you’ll get from cpm networks vary both with the season and with the overall
economic climate.
6. the ads blend well
some people don’t like text links, but i
think they are actually less intrusive than flashy banner ads, and it’s
possible to integrate them with the design of your website without making it
look ugly.
some time ago adsense started working with
banner and video ads as well, but most of the ones you see around look very
professional too.
7. payments are always on time
i had my share of problems trying to
receive the money ad networks owed me. sometimes they would pay 30 or 60 days
late, other times they would pay only half of the money i was supposed to
receive.
with google adsense i never had a problem
in this regard. the payment is always sent directly to my bank account at the
end of every month, and the amount is always accurate.